Palm axes an undisclosed amount of employees, sort of blames itself
[Image courtesy of DayLife]
No, not that Storm silly -- that storm. As cellphone users around the globe put off that once imminent upgrade purchase in order to make the mortgage and feed the family, (most) handset makers are obviously feeling the pinch. A fresh report from The Wall Street Journal pretty much reiterates much of what we've already heard, but still dives deeper into which companies are best positioned to escape the madness. As predicted, HTC, Apple and Nokia were all pinpointed as being able to make it through tough economic times without losing their proverbial hats, but both Motorola and Sony Ericsson could be facing insurmountable odds. Granted, it's not like either firm has really been killing it of late, but it's a pretty bad time to be struggling, regardless. The takeaway? Don't be shocked to see some wild stuff go down in the mobile space -- all bets are off at this point.
Last summer, Sprint was the laughing stock of the major US carriers in terms of customer service. Fast forward 15 months, and the very same carrier is now sitting atop the pile. A recent report compiled by Pali Research has found that Sprint's wireless customer care response times were best in class, and just 2.5 years ago in its first survey, Sprint was dead last. The carrier answered a whopping 91% of calls that researchers placed to the care center in under 30 seconds, while 99% of calls were answered within 2 minutes. If you're curious how the other guys did, try this: Verizon grabbed the silver with 85%, T-Mobile followed with 43% and AT&T took home the award of shame with just 33% of test calls answered within half a minute. So, the real question is: have you Sprint customers noticed an uptick in service levels? And are you AT&T subscribers growing increasingly impatient?
Hunker down and find that tin foil cap, pronto! Privacy advocates, we've a new target for you to bang on: Integrated Media Measurement. The 4,900-person media research company is looking to take advertising measurement to a whole new level (or new low, as it were) by embedding tracking modules within cellphones. In short, the module picks up audio from ads and records information about the exposure; in the future, if you were to purchase whatever product you heard about (like seeing a movie that was plugged), it would register a hit and deem you a sucker. As of now, the only testers with these freaky phones are individuals who signed up for this stuff, but you better believe major marketing firms (and TV / movie studios in particular) are perking their ears up and begging to know more.





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